For more than 10 years this business magazine has been focusing on Meetings, Incentives, Congresses as well as Events and is the ultimate medium to reach the biggest players in this industry throughout the Netherlands. The magazine is filled with creative ideas for successful business meetings and congresses, ready cut and dried incentives as well as practical information for events. M!CE & business Travel! is published four times a year with more than 8000 copies.
The M!CE market is very interesting because of it`s high yield. It is complementary to the leisure market. As of right now, companies and business professionals are gaining more and more interest by the day in M!CE trips. Already 40% of the Dutch market organizes M!CE trips and over 52% of Dutch companies are planning to introduce these trips in the near future.